ITALY

Enjoy the Dolce Vita! Enjoy Italy! Where History comes to life, and life’s troubles become history. From cosmopolitan Milan to the grand ruins of Pompeii and the busy streets of Rome to the calm canals of Venice, Italy never ceases to amaze, astonish and astound. Enjoy refined gastronomy with a glass of Chianti, indulge in a tasty tiramisu or be content with a delicious cappuccino…Italy will thrill your taste buds.

AlliedPRA Italy is the only major DMC strategically positioned throughout Italy to continually provide award-winning services. With our headquarters in Florence we are easily able to operate the most demanding programs anywhere in northern Italy, from Milan to Siena and from Pisa to Venice. So no matter where you are, AlliedPRA Italy will be right by your side. We have developed an extensive and trustworthy network throughout Italy that you can rely on to lead your incentive program “On The Road To Success”. Our staff will be with you every step of the way, bringing experience, expertise and professionalism to each facet of your program.

Whether you are looking for a private meeting in the heart of the Tuscan countryside or a venue for a large convention in the heart of Rome, Italy offers great venues and facilities, rich culture and a country steeped in history and tradition.

Destinations we serve: Rome, Venice, Florence, Milan, Siena, Pisa, Tuscany, Lake Como, Chianti, Naples, Amalfi Coast

Let’s Talk:

Via Giotto, 37
Florence 50121
Italy

T: +39 055 264 058
F: +39 055 215 545

Request A Proposal

PEOPLE MAKE THE DIFFERENCE

Heather Williams, Global DMC Professional

Heather Williams, Managing Director

Born, raised and educated in the United Kingdom, after completing her studies Heather commenced her career in event management working for a prestigious private club with properties in London’s Pall Mall and the Surrey countryside.   What was meant to be a year’s sabbatical in Italy became a lifelong stay of residence.

During the last 30 years Heather has lived and worked in various parts of Italy, in both Venice and most recently in Florence. She has served in senior positions at DMC businesses operating from Florence, Venice and Milan for over 20 years. Prior to joining AlliedPRA Italy, Heather worked with Carlson Wagonlit… Read More

Born, raised and educated in the United Kingdom, after completing her studies Heather commenced her career in event management working for a prestigious private club with properties in London’s Pall Mall and the Surrey countryside.   What was meant to be a year’s sabbatical in Italy became a lifelong stay of residence.

During the last 30 years Heather has lived and worked in various parts of Italy, in both Venice and most recently in Florence. She has served in senior positions at DMC businesses operating from Florence, Venice and Milan for over 20 years. Prior to joining AlliedPRA Italy, Heather worked with Carlson Wagonlit Travel where she led DMC operations and has also served as Managing Director of Newtours.

Heather is a highly respected DMC business leader in Italy and is well known to clients in the UK, the US as well as other leading DMC source markets. She now serves as the Managing Director of AlliedPRA Italy. Her wealth of professional knowledge of the DMC business, together with a deep understanding of the Italian culture, provides clients with best in class service and program detail.

Get in touch: Heather Williams

Alessandra Santoni, Global DMC Professional
Alessandra Santoni, Senior Project Manager
Alessia Petrelli, Global DMC Professional
Alessia Petrelli, Project Manager
Colette Beaumont, Global DMC Professional
Colette Beaumont, Project Manager
Heather Williams, Global DMC Professional
Heather Williams, Managing Director
Rossella Poggesi, Global DMC Professional
Rossella Poggesi, Senior Project Manager

ITALY: OUR PICKS

Top things to do

Shop the Open-Air Markets

Explore the market at Campo dei Fiori.

Strolling Along the River

Stroll along the Tiber River at Sunset.

People Watching

People watching in Piazza Navona.

Enjoy a Drink

Aperativo at SE.STO at the Westin Excelsior.

Complement your Dinner with Wine from Chianti

Dinner with great Florentine steak and Red Wine from Chianti.

Enjoy the Sites and Sounds of Florence

Listen to the church bells on Sunday with a cappuccino in Piazza Santo Spirito.

Wine Tasting

Pair a vintage car trip with wine tasting.

Appreciate Venice's Favorite Mode of Transportation

Watch Gondolas maneuver their way along the narrow canals from a bridge over a narrow canal.

Saint Mark's Square

Enjoy a famous Bellini Cocktail in Piazza San Marco.

Don your Mask

Attend a Venetian Carnival private ball.

Top places to eat

Enoteca Ferrara, Rome

This Enoteca located in the heart of Rome Trastevere is a restaurant with Italian typical kitchen, prestigious wine cart, grappe and other culinary specialties. The layout of the restaurant is quite unique–6 different dining rooms divided between 4 levels, as well as a small wine and delicatessen shop which opens to the street.

I Tre Scalini, Rome

Tre Scalini is located in the heart of the eternal city. All of the members of the family are involved in the restaurant, which they run with love and care. While you dine, you can enjoy Piazza Navona, one of the most famous, lively and most beautiful of Rome’s many squares.

Da Piperno, Rome

Big and welcoming with a historical atmosphere, you can admire wonderful and fine paintings from the end of the 19th century. It’s a perfect, peaceful place for those who love staying in a quiet place as a guest.

Olio & Convivium, Florence

Olio & Convivium was born in the spaces of the historic Palazzo Capponi, in the heart of the Oltrarno district, presenting itself as an innovative and refined “place-shop” dedicated to the field of gastronomy and wine and olive oil research.

Targa Bistrot, Florence

Between the wood of the structure and its theater lighting, Targa exudes a romantic atmosphere. Through the windows, the lookout on the Arno is pleasant while enjoying refined cuisine paired with a fine selection of wines.

Osteria Ai Assini, Venice

The “osteria” Ai Assassini is a typical Venetian “bacaro” meaning an informal restaurant or wine bar where locals and tourist meet to have lunch and dine and also savor Italian wines as well as imported beer. The restaurant has a young atmosphere even though it has preserved its traditional style and atmosphere.

Osteria Da Fiore, Venice

Prestigious and exclusive premises welcome you offering high quality cuisine served in elegant and refined rooms. Once an old Venetian tavern, da Fiore has become, thanks to Mara and Maurizio Martin, one of the most famous restaurants of the city. Its high class service and its delicious gastronomic dishes have consolidated its fame up to now.

Osteria Francescana, Modena

One of the top 3 Restaurants in the world, with only twelve tables in the heart of Modena that tell a story of tradition in evolution, with 3 Michelin Stars. Heavenly cuisine, a collision of ideas, cultures, techniques and emotions. Slow food in fast-paced times is a true luxury.

Aimo & Nadia, Milan

This restaurant, a little outside the city center, brings together excellent food and art. In fact, Aimo e Nadia is an experience at various sensorial levels. Although it is definitely not a typical Milanese restaurant, it’s interpretation of traditional dishes is very imaginative and interesting.

Top places to stay

Waldorf Astoria Rome Cavalieri

The Rome Cavalieri Hotel overs the panorama that has inspired visitors for centuries in Rome’s most prestigious address. Though only minutes from the city’s great monuments, the Rome Cavalieri has the tranquility of an oasis.

Hotel De Russie, Rome

The Hotel de Russie is a luxury five-star hotel located in the heart of the beautiful city of Rome between the Spanish Steps and Piazza del Popolo on the Via del Babuino. The hotel is within easy walking distance of Rome’s key attractions, fashion houses and Via Condotti.

St.Regis Rome

Sumptuously luxurious, The St. Regis Rome was named to Condé Nast Traveler’s 2011 Gold List due to its unsurpassed setting and amenities. Opulent interiors and an austere façade add to the seductive atmosphere of this landmark hotel.

Villa La Massa, Florence

Surrounded by twenty-two acres of gardens, olive and lemon groves, Villa La Massa rises out of Tuscany’s bucolic splendor like a Renaissance fantasy. The renowned property is located just outside of Florence, but feels worlds away.

St Regis Florence

The historic five-star St.Regis Hotel, designed by Brunelleschi in the 15th century as a private home, is ideally located on the Arno River minutes away from Florence’s famed sites and finest shopping. The discreet and refined opulence of the 81 spacious rooms and 19 suites all reflect Florence’s rich artistic heritage.

Hotel Savoy, Florence

The five-star Hotel Savoy offers luxury and style in the heart of Florence. It is located close to Florence’s renowned landmarks, the Duomo, the Uffizi Gallery and the Ponte Vecchio.

Gritti Palace, Venice

A treasure where heritage and culture have blended with renewed Venetian style. Among exceptional art and elegance, the restored Gritti Palace retains its reassuringly intimate feel. With attentive service, a delectable culinary experience and new avenues for relaxation and pleasure, the hotel is now a refined version of its iconic self.

Hotel Danieli, Venice

Combining convenience, supreme comfort and a magnificent atmosphere, Hotel Danieli occupies a location rich in history on Riva degli Schiavoni. The Hotel is a short walk to heart of the city, Piazza San Marco, as well as artisan shops, outdoor cafès & restaurants and water taxis.

Hilton Molino Stucky, Venice

A modern Venetian Masterpiece. This hotel in Venice, once a flourishing flour mill, has been beautifully restored, and now houses a hotel unlike any other, offering a different view of Venice. A short, five-minute boat ride from the heart of Venice, it offers breathtaking views over the city and complimentary shuttle service.

Timeo Taormina, Sicily

Set high in the rocky hills on the east coast of Sicily, Grand Hotel Timeo has long been known as one of Italy’s most glamorous retreats. The first hotel to be built in Taormina, it sits in the most perfect location, directly in front of the Greek Theatre.

Hilton Sorrento Palace, Naples

Situated on the north coast of the Sorrentine Peninsula overlooking the city of Sorrento, the bay of Naples and the unmistakable silhouette of Mount Vesuvius, the Hilton Sorrento Palace hotel is the perfect choice for discerning travelers seeking comfort and luxury in exquisite surroundings.