Nicknamed the City by the Bay, San Francisco does its part to make the Golden State shine. Known for its natural beauty, iconic architectural landmarks such as the Golden Gate Bridge and Coit Tower, world-famous tourist attractions like Fisherman’s Wharf and Chinatown, San Francisco is a dynamic and uber-chic city offering world-famous venues, entertainment options, hotel selections and convention services for your next corporate event. San Francisco’s Convention Center, The Moscone Center, is within walking distance to 20,000 hotel rooms and major transportation systems such as BART and Muni Metro. San Francisco is easily accessed from San Francisco, Oakland or San Jose international airports.

Beyond the city, the rugged coastlines of Carmel and Monterey beckon. As do the rolling hills of Napa and Sonoma, the premier wine country of the United States. There are the clear blues of Lake Tahoe and the breathtaking allure of Yosemite. Whatever your tastes and interests, Northern California has something for everyone.

In addition to being an Accredited Destination Management Company (ADMC), and a Top 25 DMC by Special Events Magazine, AlliedPRA Northern California has most recently been awarded with the ADMEI Members Choice Award in 2016. AlliedPRA Northern California is also a twelve-time finalist and nine-time winner of the Association of Destination Management Executives International Achievement Awards.

At AlliedPRA Northern California we understand there is only one chance to get it right, to create that once in a lifetime memory. Our creative and enthusiastic destination management professionals are dedicated to making the flawless execution of your event appear effortless.

Destinations we serve: San Francisco, Silicon Valley, Napa and Sonoma Wine Country, Monterey, Carmel, Tahoe, Yosemite

Let’s Talk:

290 King Street
Suite 11
San Francisco, CA 94107 USA

T: +1 415.397.6300
F: +1 415.397.6301

Wine Country Office
2305 Lytton Springs Road
Healdsburg, CA 95448

T: +1 707.477.9929

Request A Proposal


Liz Keyser (2) (Medium)

Liz Keyser, DMCP, CMP, Principal

Liz has been Co-Owner of AlliedPRA Northern California since its inception in 2004. Beyond her masterful leadership in the office, Liz was recently the driving force behind the ADMEI sponsored ‘DMC Economic Impact Study’ and served on the MPI WEC Host Committee in 2015.

Three words to describe you: Focused, Fun, Energy

Your bucket list event to plan: Chef Challenge with local celebrity chefs Tyler Florence, Michael Chiarello, Gary Danko and Traci Des Jardins.

Favorite way to spend a Saturday: Taking my kids, Charlotte, Stone and Redford, on a morning adventure to a museum or farm… Read More

Liz has been Co-Owner of AlliedPRA Northern California since its inception in 2004. Beyond her masterful leadership in the office, Liz was recently the driving force behind the ADMEI sponsored ‘DMC Economic Impact Study’ and served on the MPI WEC Host Committee in 2015.

Three words to describe you: Focused, Fun, Energy

Your bucket list event to plan: Chef Challenge with local celebrity chefs Tyler Florence, Michael Chiarello, Gary Danko and Traci Des Jardins.

Favorite way to spend a Saturday: Taking my kids, Charlotte, Stone and Redford, on a morning adventure to a museum or farm followed by burgers and ice cream.

Your Bay Area secret: Elizabeth Spencer is a boutique winery in Rutherford producing excellent wine in a wide range of varietals. Located in an historic building across from Rutherford Grill, the tasting room is charming and unassuming, the staff are friendly and knowledgeable, and the garden is the perfect spot to enjoy a glass of wine.

Get in touch: Liz Keyser

P: +1 415.397.6300 x207

Alaina Hee (2) (Medium)
Alaina Hee, DMCP, General Manager
Alyssa Locy (2) (Medium)
Alyssa Locy, Event Producer
Ashley Mauritson (2) (Medium)
Ashley Mauritson, Wine Country Sales Representative
Chelsea Marshburn (2) (Medium)
Chelsea Marshburn, CMP, DMCP, Associate Director of Events
Chris Oey (2) (Medium)
Chris Oey, CMA, EA, Finance Controller
Christien Petrie (2) (Medium)
Christien Petrie, Monterey/Carmel Sales Representative
Ferris Suer (2) (Medium)
Ferris O. Suér, Principal
Heather Phillips (2)
Heather Tofson, DMCP, CSEP, Director of Sales
Jessica Reisfelt (2) (Medium)
Jessica Reisfelt, Associate Director of Events
Kelsey Linden (2) (Medium)
Kelsey Linden, Event Producer
Kendall Wilson, Event Producer
Lindsay Breining (2) (Medium)
Lindsay Breining, National Sales Manager
2017.01.27 Allied PRA Sales Team Headshots
Lindsey Passen, National Sales Manager
Liz Keyser (2) (Medium)
Liz Keyser, DMCP, CMP, Principal
Nicole Hess (2) (Medium)
Nicole Hess, National Sales Manager
Sydney Hayes (2) (Medium)
Sydney Hayes, Event Producer
Zorianna Smith (2) (Medium)
Zorianna Smith, CMP, DMCP, Director of Marketing & Product Development


Top things to do

Classic Car Wine Tour through Wine Country

Take on wine country in style with a fleet of classic cars. Head north across the Golden Gate Bridge and watch the scenery change from the majestic city of San Francisco, to the affluent suburbs of Marin to the rolling hills of Wine Country. Stop at boutique and high-end wineries for private tour and tastings done in small groups. Enjoy a gourmet lunch at one of many renowned restaurants along the way.

Dinner with Clint Eastwood at Tehama Country Club

Clint Eastwood is a founder and part owner of Tehama Gold Club and when available, can make an appearance for a meet and greet. Tehama, a Native American word which means “abundance of nature,” presents the perfect combination of awe-inspiring beauty, rugged elegance, and of course, exceptional golf. Nestled between Carmel Valley and the Monterey Peninsula, the private, invitation-only, 18-hole, Jay Morrish designed golf course is an impressive 6,506 yards from the champion tees. The ballroom is the perfect location for a memorable event with fireplaces, spacious patios with endless views.

Tour Alcatraz with a Former Alcatraz Resident!

On today’s tour, guests take a short ferry ride across the San Francisco Bay to visit one of San Francisco’s most iconic, and infamous, landmarks, Alcatraz, followed by a waterfront lunch with a local historian who grew up on the island! Alcatraz became the prison of choice for serious offenders for a simple reason – ‘The Rock’ was believed to be inescapable. Home to infamous characters such as Al Capone, Robert ‘The Birdman’ Stroud and George ‘Machine Gun’ Kelly, this island attracted more prisoners than visitors until its closure in March 1963.

Summer of Love experience with a Custom Levi's Fitting

Pay homage to an era that defined San Francisco culture – travel back to the 60s, the time of psychedelic Summer of Love. Start by being fitted for a personalized pair of iconic Levi’s jeans, a San Francisco staple. Once outfitted, experience a one of a kind tour through the city and the Haight-Ashbury district in authentic VW Vans! Learn the history of this funky area which was once home to legends such as Jimi Hendrix, Janis Joplin and more!

Cheer on the San Francisco Giants from a Private Yacht in McCovey Cove

Watch the three time world champion San Francisco Giants from the comfort of a luxury yacht! Enjoy pre-game drinks on board as you cruise San Francisco Bay. Drop anchor at McCovey Cove, destination for the famous “splash hits.” Get a different perspective on the ballpark from this waterfront view where you can hear the roar of the crown and see the scoreboard lights. The game is streamed on screens on-board, while you nosh on gourmet goodies.

Learn to Cook from a Master in Wine Country

Restaurants like the French Laundry, Bottega and Bouchon have put Napa Valley on the map as a culinary Mecca. Learn the tricks of the trade at a private cooking class hosted at a professional kitchen in a winery and led by one of these top name chefs.

America's Cup Sailing Experience!

Experience the San Francisco Bay in a whole new way: aboard an America’s Cup racing vessel! San Francisco hosted the 34th America’s Cup in 2013, sail the same racing route, around Alcatraz and past the Golden Gate Bridge. Take a hold of the wheel or help grind up the sail, or just sit back and watch the action. This is a once-in-a-lifetime experience may be enhanced by having a two time winner of the America’s Cup on board as skipper.

Sip n' Cycle Through Wine Country

Get some exercise and see what makes Napa Valley a world-class wine region. Stop at a variety of wineries for tastings as you cruise through the vineyards and rolling hills on bike.

Muir Woods Tour, Sausalito Shopping & Ferry to San Francisco

Begin the day with an exhilarating hike through the majestic Redwoods. Next stop, enjoy the scenic bay view and quaint shops of Sausalito and for the finale of the day take a relaxing ferry ride across the Bay to San Francisco.

Gallery and Wine Walk in Carmel-by-the-Sea

Carmel-by-the-Sea is picture perfect. What better way to enjoy its cobblestone streets and high-end galleries than with a meet and greet with a local artist and a stop to taste some magnificent Monterey wine.

Be the Mayor of San Francisco for a Day!

Get the keys to the City for a day; see the sights of San Francisco aboard a Motorized Cable Car. Head to Alamo Square for a private Victorian home tour, toast sparkling wine at the Golden Gate Bridge, see where fortune cookies are made at the original Fortune Cookie Factory in Chinatown and go behind-the-scenes at AT&T Park, home of the San Francisco Giants.

Discover Farmer's Market Delights, San Francisco

Peruse the Farmer’s Market at the San Francisco Ferry Building. This iconic San Francisco building withstood the 1906 earthquake and functions as the ferry terminal and houses dozens of artisnal local food purveyors selling everything from handcrafted chocolates to locally sourced olive oil and fresh seafood. Add a culinary tour to sample local treats or a historical walking tour of the area.

Boutique Winery Visits with Barrel Sampling, Wine Country

Explore the world-famous wine country of Napa or Sonoma Valley. Take the unbeaten path and head to a few small, family-owned wineries where you can meet with the wine maker and sample the wines right out of the barrel.

Retail Therapy on Union Street, San Francisco

Grabbing brunch and bloody Mary’s at Balboa Café in the Marina followed by shopping on Union Street.

Top places to eat

Wayfare Tavern

Wayfare Tavern is the brain child of Food Network chef, Tyler Florence. This financial district hot spot has old-school British pub charm and serves delicious American cuisine. Chef Florence is known to come out and chat with restaurant patrons on a regular basis.

EPIC Steak, San Francisco

This waterfront steakhouse boasts panoramic views of the San Francisco Bay, including the Bay Bridge, Treasure Island and Alcatraz. Pair your wood-fire grilled steak with a glass of wine from their extensive list while taking in some of San Francisco’s most famous landmarks.

REDD, Yountville, Napa Valley

REDD is the signature restaurant from Richard Reddington, and has been recently renovated featureing a minimalistic and elegant interior design with pops of color. REDD offers an updated interpretation of wine country cuisine with influences from Asia, Europe, and Mexico in a relaxed yet elegant environment.

Restaurant 1833, Monterey

Restaurant 1833 is located in the old Stokes Adobe, a landmark building located in historic downtown Monterey. This dining experience goes beyond the food and embodies the stories of this beautiful adobe’s rich history: riddled with romance, darkness and celebration. Each of the seven unique rooms pay homage to the eras and characters that shaped this house and the role they played in California.

Bistro Boudin, San Francisco

What is more San Franciscan that sourdough bread? Bistro Boudin produces fresh sourdough bread in their bakery all day long and the delicious scent of fresh baked bread and the lively view of Fisherman’s Wharf are what make this restaurant a San Francisco classic.

Brix, Yountville, Napa Valley

Brix offers the quintessential wine country experience; rolling hills and grape vines as far as the eye can see paired with fresh California dishes prepared with produce straight from the vegetable garden on the property.

25 Lusk, San Francisco

Located down a small alley in the up and coming SOMA district lies this San Francisco gem. The design weaves a modern aesthetic through a historic brick and timber warehouse with glass walls and exposed brick. The swanky upscale vibe is matched by the delicious avant-garde dishes.

Park Tavern, San Francisco

This new San Francisco restaurant sits on Washington Square in North Beach which has been home to many storied establishments over the years. Park Tavern lives up to its high profile location with a lively bar scene, indoor/outdoor seating and beautiful California-chic decor. decor.

Casanova, Carmel-by-the-Sea

This French-Italian restaurant is a hit among locals and visitors alike. The quaint, cottage facade and hearty family-style meals set the mood for a meal full of ambiance and romance.

Farmstead, St. Helena, Napa Valley

Housed in a former nursery barn this restaurant oozes with casual sophistication. The mouthwatering scents of wood grilled steaks waft through the open floor plan and high ceilings at Farmstead.

Top places to stay

Hilton San Francisco

Located two blocks from Union Square, this is the largest hotel in San Francisco with almost 2,000 rooms and 73 meeting rooms plus a 30,000 sq. ft. Grand Ballroom. With state-of-the-art technology and a world-class culinary program this hotel has something for everyone.

Hotel Nikko San Francisco

Located in Union Square, Hotel Nikko offers exceptional service in a central location. Amenities include Subarashee Yume (“dreams” in Japanese) pillow-top beds, high-speed Internet access and 24 hour room service. The elegant and intimate Restaurant ANZU, features sustainable California cuisine enhanced with Asian flavors, impressing patrons from all over the world.

Bardessono, Yountville, Napa

Embodying contemporary luxury and the simplified elegance of wine country living, Bardessono establishes anew paradigm in what itmeans to truly experience Napa. This LEED Platinum certified property is conveniently located in downtown Yountville in the heart of Napa Valley, walking distance to dozens of shops, restaurants and cafes, or stay on property at the contemporary Lucy Restaurant and Bar

Carmel Valley Ranch, Carmel

Tucked in Carmel Valley where sunshine and rolling golden hills abound, this is a resort where amazing memories are created.

Parc 55 San Francisco

Tucked away in the heart of San Francisco, just a block from Union Square, the Parc 55 Hotel unparalleled access to “everyone’s favorite city.” The rooms in this Hilton property each have bay-style windows that showcase amazing panoramic views of downtown.

Carneros Inn, Napa

The rustic elegance of this property creates a relaxed feeling upon driving through the gates. From the pastoral views to the individual bungalow rooms with outdoor showers to the comfortably appointed lounge areas that dot the landscape, this property is perfection.

Fairmont San Francisco

One of SF’s most iconic hotels, located at the top of Nob Hill with amazing views. Enjoy sweeping San Francisco views from the Crown Room or host an intimate dinner at the exclusive Penthouse!

Indian Springs, Calistoga

Step into the relaxation zone at Indian Springs Resort in Calistoga. The historic property has recently be completely renovated and offers a tranquil 17-acre oasis in the heart of Calistoga. The property offers a full spa offering signature mud baths, two pools and 3,500 sq. ft of event space.

Intercontinental Clement Monterey

This Monterey gem features a world-class view of the Pacific from many guest rooms and an expansive courtyard with fire pits and lounges – the perfect place to enjoy that Monterey Pinot Noir!

Hotel Yountville, Napa

This is one of the newer resorts in the quaint village of Yountville, located just north of the city of Napa in the heart of the Napa Valley. Within easy walking distance of the hotel are all of the world-class restaurants which Yountville is known for, the French Laundry, Bottega or Bouchon just to name a few.