Nestled between Los Angeles to the south and San Francisco to the north, Santa Barbara is known for its outstanding beauty, crystal-clear air and breathtaking scenery. With its towering mountain peaks, white sand beaches and the Channel Islands in view, Santa Barbara is the perfect getaway. Its unique village atmosphere makes it the most charming city on California’s Central Coast.

Lending itself to both land and sea activities, Santa Barbara is a superb destination every season of the year. Visitors can ride horses through the Ojai and Santa Ynez Valleys, pedal around the city on beach cruisers or play a round of golf on championship courses with spectacular views. Adventurous types can try sea-kayaking, whale watching or deep-sea fishing while Santa Barbara’s outstanding dining and shopping will suit every taste and style. Or, schedule an elegant evening at a nearby Montecito estate.

The AlliedPRA Santa Barbara Performance Team delivers unique programs distinguished by creativity and innovation. Whether your event needs adventure and activity or seclusion and elegance, or perhaps a mix of both, AlliedPRA can offer you the best of Santa Barbara. AlliedPRA Santa Barbara is the DMC that provides its clients with a combination of both intimate knowledge of the city and unparalleled customer attention and satisfaction.

Destinations we serve: Santa Barbara, Ojai Valley, Santa Ynez Valley

Let’s Talk:

1187 Coast Village Road
Suite #1-578
Santa Barbara, CA 93108 USA

T: +1 805.884.0600
F: +1 805.565.2979

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Terrie Thurston, President & Owner

With over 35 years experience in the diverse travel and hospitality industry, Terrie Thurston opened AlliedPRA Santa Barbara in November 1998 as General Manager and was promoted to President in 2002 overseeing sales and operations for both AlliedPRA Santa Barbara and AlliedPRA Las Vegas. After several years of bouncing between the two destinations, Terrie longed to stay in one place, preferably overlooking the Pacific and she became the new owner of AlliedPRA Santa Barbara in 2006. Terrie’s insight into the specialized field of incentive and corporate travel along with her service-oriented enthusiasm has made her the perfect… Read More

With over 35 years experience in the diverse travel and hospitality industry, Terrie Thurston opened AlliedPRA Santa Barbara in November 1998 as General Manager and was promoted to President in 2002 overseeing sales and operations for both AlliedPRA Santa Barbara and AlliedPRA Las Vegas. After several years of bouncing between the two destinations, Terrie longed to stay in one place, preferably overlooking the Pacific and she became the new owner of AlliedPRA Santa Barbara in 2006. Terrie’s insight into the specialized field of incentive and corporate travel along with her service-oriented enthusiasm has made her the perfect owner/operator to oversee the success of the AlliedPRA Santa Barbara office. Under Terrie’s guidance, AlliedPRA Santa Barbara has gained a reputation as the premiere destination management company in Santa Barbara and Ojai, California. Terrie is a member of the Santa Barbara Visitors and Convention Bureau and the Santa Barbara Chamber of Commerce. She also holds industry memberships with FICP (Finance & Insurance Conference Planners); ADME (Association of Destination Management Executives); and SITE (Society of Incentive & Travel Executives).

Originally from Washington State, Terrie has lived in Santa Barbara, California for the past eighteen years. She loves to travel, snow ski and has a passion for music and gardening. She also enjoys cooking and entertaining with close friends and family. In quieter moments, Thurston spends time reading, taking long walks along the beach and creative writing in the company of her two dogs. While Terrie has had the opportunity to work with many celebrities and stage grand shows and events, she says her most incredible “Aha” moment was meeting His Holiness the Dalai Lama.

Get in touch: Terrie Thurston

Pati Clem.2014 head shot compressed1
Pati Clem, Program Manager & Coordinator
Terrie Thurston, President & Owner


Top things to do

Wine Tasting

Explore three wine appellations within the Santa Barbara wine country: Santa Ynez Valley; Santa Rita Hills; and the new “Funk Zone”, each area having its own characteristics and feel.

Jeep Excursions

Experience the American Riviera via open air jeep. Ascend more than four thousand feet into the beautiful Santa Ynez Mountain Range, which is located in the rugged backcountry of the Los Padres National Forest. Along this historical road, guests travel back in time some 130 years to the era of the stagecoach and the historic lunch stop, Cold Spring Tavern, which was established in 1865 and has been serving hungry guests ever since.

Santa Barbara Cultural “Red Tile Walking Tour”

Santa Barbara is one of the most beautiful small cities in the world— a must-see for every visitor to California. Guests invariably feel transported to a magical time and place in this city filled with unique architecture and relaxed vibes. This walking tour acquaints guests with the treasures of this intimate city including the Santa Barbara Mission, the Santa Barbara County Courthouse, the El Presidio de Santa Barbara State Historic Park, and the Santa Barbara Historical Museum.

Flag is Up Farms

On a gorgeous 150-acre spread, is the West’s most famous horse trainer’s corral and home. Monty Roberts, the inspiration behind the horse whisperer is known and respected worldwide including England’s Queen Elizabeth. Monty and wife, Pat, welcome guests to “Flag Is Up Farms”, to witness an amazing join-up demonstration followed by a warm, down home lunch or dinner at their private hilltop Hacienda.

Up, Up and Away

Santa Barbara offers a wide range of airborne activities including helicopter tours of the surrounding countryside, paragliding above the sandy beaches and soaring in a glider plane over the vineyards of Santa Ynez Valley.

Westerlay Orchids

Founded in 1978, they are a family-owned and operated commercial grower of orchids located in Santa Barbara County. Westerlay Orchids currently grows approximately 600,000 Phalaenopsis and Cymbidium orchids annually and continues to evolve.

Off the Beaten Path

Get away from the hustle and bustle of the city and enjoy the fresh air by taking part in a seaside biking adventure, horseback riding, or hiking the mountains surrounding Santa Barbara.

Olive Oil Blending and Tasting

Learn what makes a great tasting dipping oil and blend your own to take home.

Water Sports Galore

From sailing to surfing, deep sea fishing to whale watching, kayaking to stand up paddleboarding, there is a water sport for everyone.


Whether or not guests are scratch players or into double digits, Santa Barbara is the perfect place to golf. Blessed with quite a few world-class courses you can play by the Pacific Ocean where sea breezes chase the ball, peaceful valleys where many have mastered their art, or rolling foothills where nearby mountains and forests peak over a person’s shoulder.

Garden Tours

Known the world over for its floral growers, Santa Barbara is home to some of the most famous gardens. Daytime tours include
Lotusland, a 37-acre living museum of gardens nestled in the foothills of Montecito and revered for its August architecture and resplendent gardens.

Casa del Herrero

Spanish for “House of the Blacksmith”, this estate is noted for its 11 acres of Moorish gardens and adjoining Andalusian casa, which features antiques from the Old Spanish days of Santa Barbara. The juxtaposition of formal gardens, religious elements, and Spanish folk art creates an alluring and unique air that eventually became quite characteristic to Montecito.

Rose Story Farm

Walk among more than 18,000 stunning rose plants in 150 varieties in this beautiful 15-acre farm featuring the majestic Santa Barbara mountains in the background. Owner Danielle Hahn talks about the farm’s history and the many varieties of roses. Guests visit the growing fields and enjoy an opportunity to see and smell individual roses.

Top places to eat


Restaurateur Mitchell Sjerven hosts Santa Barbara’s first Wine Country Cuisine restaurant featuring nearly 100 wines by the glass exclusively from the Central Coast, Northern California, the Pacific Northwest as well as world wines available by bottle only. Bouchon’s philosophy on food embraces the use of indigenous products whenever possible.


Located in Montecito, Cava emulates the soul of Mexico and Spain, marrying the superb Latin cuisine, magnificent margaritas, live music and simpatico, making it the hottest restaurant in town.


Quaint, comfortable and personal — that spells Downey’s. Adorning the soft green walls of Downey’s dining room you will find beautiful plein-aire paintings of local scenes by Liz Downey. If you would like to enjoy a true Santa Barbara dining experience where you will not be rushed, but cared-for, we invite you to visit Downey’s for dinner. They cook with only the freshest ingredients from the region with the majority being organically grown.

The Lark

Conveniently located within the up and coming “Funk Zone,” home to the Urban Wine Trail. The Lark offers New American share plates with a focus on locally sourced products from Santa Barbara County, neighboring farmlands, ranches and the Pacific Coast.

Stone House Restaurant at the San Ysidro Ranch

The cuisine at San Ysidro will lead you into temptation over and over again. A distinguished chef presides over all, creating beautifully executed dishes. There are earthy, Provencal offerings, sumptuous salads, sauce-wrapped desserts, exotic game meats, and vintage wines, everything to tempt even the most sophisticated palate.


Lucky’s is Monticeto’s newest hot spot and with Hollywood celebrity photographs on the wall, the décor is only rivaled by the celebrities sitting at many of the tables. Chef James Sly fires up mouth-watering steaks that play perfect harmony with his crispy onion rings.


Cielito has been grandly restored respecting the elegance of the historic La Arcada, drawing guests in to an inviting and exhilarating experience. Befitting its name, Cielito’s high ceilings are illuminated by twinkling lights that give the space a celestial “little bit of heaven” feel. Several private dining and meeting spaces, complete with fireplaces and views overlooking the main dining room and courtyard below, make the mezzanine level the most requested seats in the house.


Jane is a family owned and operated business that specializes in the simplicity of deliciously prepared food with the freshest ingredients found at Santa Barbara’s local Farmers Market. Everything is made daily from scratch on the premises including all of the desserts, sauces, dressings and even the freshly baked breads.

Ca’ Dario

“Anything grilled is divine” and the rest of the menu is delectable at the charming Italian restaurant in Santa Barbara known for its excellent execution of simple pasta, meats and other classics plus a fantastic wine list with many available by the glass. Ca’ Dario Ristorante is a local favorite and a must see for the city’s visitor.

Olio e Limone

Combining the integrity of the ingredients and the quality of the preparation allows Olio e Limone to offer Santa Barbara a creative, authentic Italian cuisine served in an inviting atmosphere. Chef Alberto Morello draws inspiration from all over Italy, but brings particular passion to Sicilian dishes.

Wine Cask

Located in historic El Paseo, Wine Cask offers a warm and inviting dining room complete with a seven foot Baronial fireplace and one of Santa Barbara’s most beautiful courtyards. Chef David Cecchini is influenced by ethnic cuisine from around the world, combining simplicity and creativity, to create an imaginative menu of bistro-style plates.

Top places to stay

Four Seasons Resort The Biltmore Santa Barbara

Overlooking picturesque Butterfly Beach in the exclusive Montecito area of Santa Barbara, you will find the Four Seasons Biltmore. Built in 1927, the Biltmore has a history and style that continues to appeal to today’s traveler.

Canary Hotel – A Kimpton Boutique Property

From beaches to bistros to world-class shopping, you’ll find it all near the Canary Santa Barbara, a luxury boutique hotel that is enviably situated in the heart of downtown Santa Barbara, just steps from lively State Street, offering guests an inviting retreat with unmistakable local flavor.

Ojai Valley Inn & Spa

Spa, spa, ah! Golf, golf, fore! Built in 1923, the resort began to take shape as a private golf course and country club, harmonizing with the unspoiled beauty that is Ojai. Throughout the years, hosting many celebrities, musicians, dignitaries, politicians and seven Senior PGA Tournaments, Ojai Valley Inn & Spa retains its sense of place staying true to the people who first built it.

Belmond El Encanto

This iconic hotel, newly remodeled, is an enchanting hideaway in the mountains overlooking the red tile roofs of Santa Barbara and perfect for those who cherish privacy and serenity. The El Encanto is a luxury hotel surrounded by meandering paths and views of the Pacific Ocean as far as the eye can see.

Bacara Resort

Nestled on the bluff above the Gaviota coast between the Pacific Ocean and Santa Ynez Mountains, Bacara Resort & Spa offers relaxed luxury and stunning natural beauty for an unforgettable getaway. Enjoy scenic hiking and nature walks along the bluff trails from the resort down to the water’s edge as well as on property tennis and spa services.

San Ysidro Ranch

Nestled in the Montecito foothills of Southern California’s wine country, San Ysidro Ranch has provided a tranquil vacation destination for discriminating travelers for over a century. Guests are drawn to the Santa Barbara hideaway for its blend of natural beauty, romantic heritage and classic luxury.