A vibrant history, a history of tradition, a tradition of refinement…welcome to the United Kingdom. From its bustling city centers to its world famous golf courses and its modern museums to its historical monuments, visitors are certain to be delighted and enchanted.

Your guests will be enticed by luxurious city hotels or pampered at beautiful country retreats. Dining options are virtually endless — the UK boasts an abundance of international cuisine, as well as unique venues that include the London Eye, Tower of London or dining under the dinosaur at the Natural History Museum. Scotland’s restaurant options are equally fantastic with the Royal Yacht Britannia and Edinburgh Castle offering superb dining. The “Ceilidh” evening gives a unique insight to Scotland’s history and flavor.

We offer countless sightseeing options from the mystical Stonehenge to castles and Royal Palaces where history was recorded in the making and Shakespeare’s Stratford upon Avon to the Highlands of William Wallace. Enjoy a day on the fairways at the British Open or take a tour of a renowned distillery, the options are endless. The difficulty will be to choose!

AlliedPRA UK has been involved in bringing incentives to life for over 30 years. We customize each program with consideration for group profile, size and budget, and we deliver them on target. Working with the UK’s finest venues and services, our dedication to you will ensure that your guests get the very best from our country and from your program.

So whether it is theatre in London for 40 VIPs, a dinner cruise on the Thames for 400 or St. Andrews in Scotland for a golf tournament, we will be able to assist because AlliedPRA UK can deliver it all for you!

Destinations we serve: London, Manchester, Liverpool, Oxford, Birmingham, Stratford Upon Avon, Bath, Cardiff, Newcastle, Edinburgh, Glasgow, St. Andrews, Stirling

Let’s Talk:

8th Floor, Regal House
70 London Road
Twickenham, Middlesex TW1 3QS
United Kingdom

T: +44 (0)208 891 8930

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Leigh Butterfield, Managing Director

I have been in the MICE industry for over 20 years and spent the majority of that time working within the top UK agencies for some of the world’s top brands.  My experience covers all types of events including incentives, conferences, product launches, ride and drives, team building and gala events and having spent 20 years working with DMC’s all over the world, I am fully aware of expectations!  I have lived in and around London for the last 34 years and can honestly say it is my favourite city in the world.  Whatever your interest, preferred food, music tastes etc., you can find it here.  My two young children keep me on… Read More

I have been in the MICE industry for over 20 years and spent the majority of that time working within the top UK agencies for some of the world’s top brands.  My experience covers all types of events including incentives, conferences, product launches, ride and drives, team building and gala events and having spent 20 years working with DMC’s all over the world, I am fully aware of expectations!  I have lived in and around London for the last 34 years and can honestly say it is my favourite city in the world.  Whatever your interest, preferred food, music tastes etc., you can find it here.  My two young children keep me on my toes and help me see how exciting life can be on a daily basis.

Get in touch: Leigh Butterfield

Janie Mensa, Financial Controller
Leigh Butterfield, Managing Director
Roz Sworder, Operations Manager
Tess Rowe, Operations Manager


Top things to do

Open Air Cinema

Over the last few years during the summer months, open air cinemas have taken over London. Our favourite has to be the screenings at Somerset House – where else could you watch classics such as Butch Cassidy and the Sundance Kid on the grounds of such a beautiful building?

Sedgway Jousting

A traditional sport in King Henry VIII’s era (it nearly killed him), we can bring jousting to the 21st century by hiring segways (and foam lances of course) and taking to the grounds of Henry’s old holiday home, Hampton Court Palace.


There are tons of interesting museums throughout London (and a lot of them are free!). From the weird and wonderful such as The Magic Circle’s museum where Harry Houdini’s handcuffs are on display to the fascinating Natural History museum, with its collection of over 70 million life and earth science specimens.

The London Eye

There really is no better way to see London than on a private capsule (with champagne and canapés of course!) on the London Eye. On a clear day it is said you can see Windsor Castle, almost 25 miles away!

Borough Market

The perfect market for foodies, from artisan pastries to regional cheeses, a visit here is a great way to sample British produce. The best day to go is Thursday, a full market day without the weekend crowd!

Thames RIBS

Make like James Bond for a high speed tour of the Thames on a RIB boat, a great way to see Greenwich which is an often overlooked part of London.

Backstage at the Royal Opera House

As the Royal Opera House is a fully working theatre, each tour is a unique experience, and may include opportunities to see The Royal Ballet in class, or the magnificent backstage technology in operation.

Ceremony of the Keys at the Tower of London

A 700 year old tradition of locking up the tower is a must-see whilst in the capital. Forgivingly, the tradition was almost broken during the Second World War when air raids interrupted the ceremony. But, the Warders continued and luckily King George VI decided against punishment for the late finish.

Covent Garden

A must-visit whilst in London, Covent Garden is a busy environment with street entertainers, three markets and lots of shops, bars and restaurants to explore. On a hot day we recommend a visit to Le Gelatiera for a classic Pistachio gelato, or if you want to be a little adventurous, try the sheep ricotta cheese with Sicilian candied oranges flavour!


With more than 100 theatres, it’s hard to dispute that London is the theatre capital of the world. There are plenty of choices for pre or post theatre dining too. Our favourite? It would be a toss-up between Rules (although not an official pre or post set menu the food is very British and very good!) and The Criterion, which is only a stone’s throw away from The Criterion Theatre.

Whisky tasting in the Highlands

From a simple distillery tour and whisky tasting to whisky and chocolate matching, there is a tour to suit all tastes.

Glamis Castle

A visit to this 600 year old Castle (and childhood home to HM Queen Elizabeth, The Queen Mother) is an absolute must. Throughout the year they host a number of events, including the Strathmore Highland Games in June.

Camera Obscura, Edinburgh

Perfect for entertaining the kids (and great for adults too!). Live moving images of Edinburgh are projected onto a viewing table through a giant periscope. Pick people up on your hands, squash them to a pulp and even make the traffic climb over paper bridges.

The Cadies and Witchery Tours, Edinburgh

Not for the faint hearted! A ghostly guide will reveal Edinburgh’s darker side, with tales of Witchcraft, Murder, Plague and Body snatching.

Orient Express

A private charter of the 1930’s style ‘Belle’ train is a truly unique experience. We recommend starting in Glasgow and heading towards the highlands.

Top places to eat

The Audley Pub, Mayfair

Michelle Obama famously visited The Audley on her visit to London to try out their yummy fish and chips! Wash down with some real ale for a truly authentic British pub experience.

Aladin, Brick Lane

You really are spoilt for choice when it comes to Indian restaurants on Brick Lane, one of our favourites has to be Aladin – friendly staff and gorgeous food, and you can even take your own alcohol!

Ye Olde Cheshire Cheese, Fleet Street

Once frequented by the likes of Mark Twain, Sir Arthur Conan Doyle and Charles Dicken, there is nothing quite as awe inspiring as enjoying traditional British pub fayre in an old haunt of these great literary figures.

Quaglino’s, Mayfair

Classy and glamorous, the large open space restaurant makes Quaglinos ideal for big groups. Look out for the fabulous photography exhibition on the walls.

Mosimann’s, Belgravia

With seven stunning private dining rooms, this private members restaurant is certainly a ‘place to be seen’. Christmas time is a delight with the open fires and beautiful lights.

Tramshed, Shoreditch

Surrounded by Damien Hurst artwork and installations, the menu is simple – seasonal starters and desserts and the choice of steak or chicken for main.

Fat Duck, Bray

There is a reason Fat Duck has a 6 month waiting list, their tasting menu devised by Heston Blumenthal is a multi-sensory experience. Expect bizarre (yet tasty) combinations, such as salmon poached in a liquorice gel.

Sketch, Mayfair

Three restaurants and two bars under one roof, each as over the top as the next. If anything, the trip to the egg shaped toilets will make this a worthwhile visit!

Duck & Waffle, Heron Tower

Spectacular 40th floor views over London and open 24/7. Their foie gras ‘all day breakfast’ with nutella is our brunch time favourite.

The Seafood Restaurant, St. Monans

As the name suggests, there are no pretenses at this very popular glass cubed restaurant. It has stunning views over West Sands and the Old Course at St. Andrews. We recommend sharing a seafood platter, which features the best of their local lobster and crab, west coast oysters, langoustines and crevettes.

The Witchery by the Castle, Edinburgh

Perfectly located next to Edinburgh Castle, The Witchery is a stunning, medieval setting. We recommend dining in the beautiful Secret Garden, and you have to try the Haggis!

The Hanoi Bike Shop, Glasgow

Inspired by Vietnamese street food, the majority of the menu is homemade (including the tofu!) and you add your own spice to make each dish perfect for your palette.

Timberyard, Edinburgh

We love this eco-conscious family-run restaurant which uses only locally sourced produce. The private dining room in the outhouse has its very own wood-burner, throw in some comfort food and it makes the perfect winter setting.

The Pompadour by Galvin, Caledonian Hotel, Edinburgh

When in Scotland you simply must experience the Galvin brothers’ only Scottish venue, with two Michelin stars and ten AA Rosettes under their belts you will not be disappointed!

Top places to stay

Grosvenor House, A JW Marriott Hotel

Beautifully restored in 2008, their event space is flexible and can easily accommodate large groups. This is an AlliedPRA UK favourite and definitely offers the best cheesecake in London.


Spread over four floors, their spa is one of the best in Europe! Hot stone massage anyone? Corinthia is also Rihanna’s London home when she comes to visit the UK.


Similar in style and standard as The Ritz, their afternoon tea is equally as good and it houses the HIX restaurant – a delightfully British outfit which serves regional food from across the country.

ME London

Beautifully designed by Norman Foster and Partners, the ME London’s Radio Rooftop Bar is simply stunning! The Tower Bridge, the Shard, London Bridge and St. Paul’s Cathedral can all be seen as you sip on a Margarita.

The InterContinental Park Lane

The hotel stands on the site of the former residence of Queen Elizabeth II and Princess Margaret from 1927 until King George VI succeeded the throne in 1936, when the Royal family moved to Buckingham Palace. The design is urban chic and the service is amazing.

The Courthouse Doubletree by Hilton

A stone’s throw away from Bond Street, The Courthouse is an ideal hotel for shopaholics. Film fanatic? The hotel has its very own private screening room which can seat up to 94 guests.

St. Martins Lane Hotel

Quirky design and garden gnomes in the lobby. Home to the amazing Asia de Cuba restaurant where the Lobster Mash should not be missed.

Four Seasons Hampshire

The perfect country getaway, ideal for a Town and County split with the Four Seasons Park Lane hotel.


A truly special hotel, one of only two Edition properties in the world! Opening its doors in September 2013, it’s already the place to be seen. The Berners Tavern offers some of the best British food in London.

The Sanctum, Soho

One of London’s ‘Design hotels’, it is a beautiful boutique property with 30 individually-designed rooms. One of its most popular features is the hydro-tub on its stunning roof terrace.

Missoni, Edinburgh

Fashionable yet practical, the rooms at Missoni are bright and colourful and feature the brand’s fabrics (everything from the robes to the rugs) as well as all the high-tech stuff like iPods and free high speed internet!

Fairmont St. Andrews

World class golf courses, fine dining restaurants, a luxury spa and spectacular views over St. Andrews and the North Sea, Fairmont St. Andrews is the perfect Scottish retreat.

Rocco Forte Balmoral Hotel

Michelin starred restaurant, central Edinburgh location and a luxury spa, The Balmoral has everything you could want in a 5-star hotel.


At Gleneagles guests have the choice between staying in the famous hotel’s stunning bedrooms or renting a luxury lodge within the grounds.

Cameron House at Loch Lomond

Arrive in style at Cameron House by taking the sea plane from Glasgow Airport. Gliding across Loch Locmond is the perfect introduction to Scotland.