Mobile Meetings Solutions on the Rise
One of the hottest meeting trends to surface in the event planning industry this year is the use of repurposed shipping containers for pop up bars, restaurants, retail spots, registration areas and more. Whether it’s used to serve alcohol and beverages at an event, or to display and sell merchandise, the possibilities are endless. Quick, easy and versatile, mobile bars are creative, interactive and provide a unique component to any event or meeting.
Hotel brands are jumping into the über-trendy shipping container mix as well. Earlier this year, the hotel giant, Marriott International, Inc. asked for proposals from beverage industry entrepreneurs on potential concepts that could occupy a 160-square-foot bar inside a metal shipping container. The container would be installed lakeside at the Gaithersburg Marriott Washington Center hotel as part of the canvas restaurant incubator competition Marriott rolled out in May. The goal of the hotel chain is to install unique, locally-based food and beverage concepts in underutilized areas of existing hotel properties. The program moves away from the typical chain restaurants and bars and instead provides a unique sampling of local flavors that more closely align with the city and region guests are visiting.
In the city of Boston, the first shipping container bar recently opened and, now, repurposed shipping containers seem to be popping up everywhere as shops, cafés and restaurants. This trend found its way into the meetings and events industry as the need for creative event space continues to grow. Some fun ways to incorporate shipping containers into a meeting or event include:
• Using shipping containers as additional meeting space in the exhibit hall, outdoor space or offsite location
• Unique bars and food stations for themed events
• Registration booths and check-in counters
• VIP lounges and sponsor areas
Ready to jump on this evolving trend? Let AlliedPRA’s team of destination experts guide you. Click here to connect with one of our many highly-sought after destinations.