My Amazing Journey in the Events Industry

Throughout my 30+ years in the events industry, I have been fortunate enough to have experienced so many moments that have made my life rich and fulfilling. This past year alone, I found myself surrounded by industry professionals in the Bahamas at the FICP Annual Conference, to Las Vegas for IMEX America, to industry meetings in Chicago, and a once-in-a-lifetime trip to a place I now hold close to my heart: India.

The Society for Incentive Travel Excellence (SITRiding an elephant among many events industry adventures.E) has been a guiding light in my professional development and I currently hold the President of the SITE Foundation title proudly. It is through my involvement with SITE that I traveled to India in October to attend the 2015 SITE Global Conference. Words truly do not give this country justice! Imagine the aroma of the markets, the hospitality of the people, and the rich and varied landscape of such a beautiful world so unlike my own. At each new destination, India revealed a little more of herself, the landscape dotted with villages, mountains, temples, and cities that I had only read about or have seen on television. I was speechless during half my trip, and the other half I couldn’t stop talking about how amazing the experience was!

Before I closed my eyes to rest, after the excitement of the day wore down a bit, I thought to myself, “This is what our industry is all about!” The meeting and events industry is focused on customer service and helping clients actualize their dream program. It’s about continually growing, learning, and elevating your personal brand to another level to continually achieve your goals—and strive for success. What my trip to India taught me was that I wish for all members of our wonderfully chaotic industry is to be able to achieve their goals and have the tools necessary to do so. SITE excels at providing educational resources for those in our industry and I implore you to explore just what those resources are through your local SITE chapter.

And, you may say you don’t have any goals. And to that, I say this: We are in constant communication with our clients on a daily basis; but how often do we communicate with ourselves? How often do we take the time to know what we want from our lives, our relationships, our professions—even our industry? Take this moment now to do so, because I have spent over 30 years of my life achieving my goal, which is to continually educate those around me to elevate our industry to a higher standard. And who knows—maybe one day you will be riding an elephant in India, sipping a cappuccino in Italy, or exploring the street food of China because you gave a little bit to the industry, and it gave so much more to you in return.



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