Northern California

The Pearl of San Francisco

There’s no limit to the types of places you can have your next event in San Francisco. The city is a dynamic and uber-chic destination and you can get really creative with all the possibilities in and around the Bay. However, one spot in particular is making its mark as one of the best new venue options in the city.

The Pearl on 19th Street is a meticulously designed 9,000-square-foot event space full of industrial charm, complete with a rooftop farm and all the bells and whistles for high-end event production. The Pearl’s position and history in the city is unique. Sitting geographically at the intersection of the tech corridor and the artisanal craft-focused San Francisco, the Pearl, served as a former industrial boiler and welding workshop. It has been converted to pay homage to that history, while nodding to the contemporary personality that makes San Francisco a world-class city. The venue offers the best in location, catering, lighting and audio/visual services, in addition to the indoor and outdoor event space with spectacular views of the Bay and the Oakland Hills.

As guests step inside the main floor and mezzanine areas they encounter a rustic and large open design space with 30-foot reclaimed cedar ceilings, reminiscent of an industrial art gallery. The space showcases original artwork by Alexis Laurent and a floating garden in the building’s original interior crane structures, however the highlight of the venue is the working farm on the rooftop terrace, perfect for a cocktail reception. The Pearl can accommodate up to 700 guests and is the ideal backdrop for corporate events, meetings and product launches.

Transform your event vision into reality when you plan your next program at the Pearl. Click here to contact the AlliedPRA Northern California team.


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Photo credit: Kate Webber, Alison Yin and Orange Photography


Wedding of Julia Harter and Dan Toffey at the Pearl in San Francisco, Calif., on Saturday, May 7, 2016. Photos by Alison Yin/Alison Yin Photography


“I do what I love and work with the best team in the business.  I have been with AlliedPRA Northern California since 2006 and have had the opportunity to work from the ground up, which has been instrumental in my success leading the sales division of the company. I spend my days developing and selling the ultimate experiences for groups of 10-30,000 attendees that are in Northern California for a meeting, incentive trip or conference.” #dreamjob.


Heather Tofson, CSEP, DMCP
Director of Sales
AlliedPRA Northern California

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