Dallas/Fort Worth

Texas-Sized Entertainment for Your Next Event

As the saying goes, “Everything’s bigger in Texas” and that holds true for the fun and excitement surrounding the Irving Music Factory’s opening later this year. With meeting space for work, play, and everything in between, the AlliedPRA Dallas/Fort Worth office is chockfull of ideas on how to make the most of this creative space for you and your guests.

Where do we begin on why we already love the Music Factory? While we still have a few months before its Grand Opening, it’s never too early to learn about all this venue has to offer.

First, as with real estate, finding a venue is all about LOCATION, LOCATION, LOCATION. The Music Factory is just blocks from the Irving Convention Center, making it at the epicenter of your guests’ needs. This convenient location will also give attendees more available options in terms of dining and recreation (though we don’t think that’s necessary with all that is going on at the Music Factory!).

Second, the venue itself is a spectacular collection of entertainment, dining, and lifestyle all housed under one roof. Anchored to the Pavilion, a convertible concert and theater space, this venue can go from an indoor space for 4,000 to an outdoor amphitheater accommodating 8,000. Guests can experience the wide Texas skies while witnessing Dallas meetings in a whole new way.

Labor Day weekend can’t come soon enough when the Irving Music Factory opens up. With a slated 20+ restaurants, retail space, and even a movie theater, this 250,000 square foot venue is the apple of Dallas’ eye this summer. Don’t miss out, contact our office today! Click here to learn more.

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The Music Factory Birds Eye - small

The Pavilion at The Music Factory - Indoor Theater - small

“What I love about the DMC industry is that there are no creative limits. At AlliedPRA, our job is not only to be destination experts but to create lasting relationships and positive impressions, all while providing unique local flavors to all who work with us. It’s truly bringing the dream into a multisensory reality experience!”


Michelle Crosby, CMP, CTA, DMCP
Senior National Sales Manager
AlliedPRA Dallas/Fort Worth

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