AlliedPRA Destination Management Expands International Market Coverage Through Strategic Partnerships

LONDON — September 27, 2012 – AlliedPRA Destination Management, a global leader in the destination management company (DMC) sector, has announced a number of new strategic sales partnerships aimed at market expansion. The new partnerships have been commissioned in the Russian Federation through Namen, in Brazil with Bamboo Action and in the Middle East in partnership with International Fairs & Promotions SAL (IFP). By adding key sales offices in these regions, AlliedPRA continues to drive business growth in new markets, further broadening the client base it is able to serve with its network of DMC offices.

International Fairs & Promotions SAL (IFP) is an international exhibitions and conferences organizer based in Beirut with representative offices throughout the world. IFP is the Middle East’s leading trade fair organizer and its track-record speaks for itself: Over the last 30 years, IFP has organized over 400 international trade fairs and conferences representing every economic sector, having established a client base of over 35 governments and hundreds of international companies and trade associations. In both trade fair conception and implementation, the IFP signature is a seal of professionalism. Representing AlliedPRA, IFP will promote AlliedPRA’s offices and services to outbound Middle Eastern clients. In addition, clients will have access to AlliedPRA’s DMC services and IFP’s broader event services in the Middle East.

In the Eurasian markets, AlliedPRA has partnered with Namen to expand the company’s marketing and sales efforts in Eastern Europe and Northern Asia to cover Russia, the remaining CIS countries, Norway, Finland and Estonia, a growing market segment and key strategic move for the AlliedPRA brand. Russia is the largest source market in Eurasia for MICE and corporate travel and Namen’s efforts will further enhance the global reach of the AlliedPRA brand to clients in these markets.

In Brazil, AlliedPRA partners with Bamboo Action, is a newly founded agency composed of experienced travel industry veterans who represent AlliedPRA and other firms to travel agencies, incentive houses and large corporations. With its professional and committed international team, Bamboo Action will represent AlliedPRA in Rio de Janiero and Sao Paulo Brazil.

George Pohle, CEO of AlliedPRA stated: “We’ve experienced an influx of interested clients from these growth-oriented economies. As a result, AlliedPRA set out to find sales partners in these strategically important markets who could deliver the high-caliber relationship building and sales support AlliedPRA is known for elsewhere. The company continues its strategic growth plans and these new partnerships will solidify AlliedPRA as the go-to DMC for destination services world-wide.”

Founded in 1981, AlliedPRA, along with its strategic partners, is a leading global destination management and event planning company with a world-wide span across three continents, seven countries and over 100 event destinations, serving an impressive array of clientele, representing every major industry and market segment. AlliedPRA offers a full-range of destination management services from event planning, transportation management, tours, teambuilding activities, site selection, product launches, on-site services and more. For information on the complete portfolio of international destination management services, please contact +1 800.797.9471 or visit www.alliedpra.com.

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AlliedPRA Coverage:
AlliedPRA American destinations, include wholly-owned and franchise operations throughout North America with offices located in Arizona, Atlanta, Austin, Chicago, Dallas/Fort Worth, Las Vegas, Los Angeles, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego, Santa Barbara, and South Florida. AlliedPRA European destinations include France, Italy, Monaco, Spain, and the United Kingdom. AlliedPRA Arabian destinations include Abu Dhabi, Dubai and Oman.