AlliedPRA Forms Partnership with DMC Incentive Travel Iceland

 LONDON, October 23, 2014 – AlliedPRA Inc., a global leader in the destination management company (DMC) sector, DMC Incentive Travel Iceland logoannounces today a partnership with DMC Incentive Travel Iceland, a long established and well-respected DMC based in Reykjavík, Iceland.  Robert Patterson, Chief Financial & Operating Officer of AlliedPRA commented “this new partnership allows AlliedPRA to offer its clients destinations for meetings, events and incentives in Iceland, a dramatic landscape with a splendid range of outdoor activities, which many of our clients have expressed an interest in.” DMC Incentive Travel Iceland, which continues to be independently owned, will enjoy the advantages of AlliedPRA’s extensive sales channels and the resources of its central sales and marketing team. AlliedPRA in turn will benefit from DMC Incentive Travel Iceland’s strong client relationships and destination offerings.

For over 14 years, DMC Incentive Travel Iceland has delivered high quality, customized and creative meeting and incentive programs, concerts and events. DMC Incentive Travel Iceland is located in Reykjavík and offers clients the benefits of its extensive resources and in-depth local knowledge. In addition to its broad spectrum of destination management services, DMC Incentive Travel Iceland also runs an activity park that specializes in team building and corporate events.  The number of tourists arriving in Iceland continues to rise and the expected increase for 2014 is 15% year on year, the fifth consecutive year of 15% or more annual growth in tourist numbers.

“AlliedPRA is highly selective in its choice of partners. Whilst we intend to be able to offer our clients ever more destinations, we will only partner with other DMC’s, such as DMC Incentive Travel Iceland, who share our values and our commitment to quality control excellence,” shared Patterson. “We look forward to a successful partnership with DMC Incentive Travel Iceland.”

“For DMC Incentive Travel Iceland, the partnership with AlliedPRA, who we consider to be one of the best global DMCs in the sector, connects us to AlliedPRA’s impressive client base and a share in its considerable sales resources,” notes Ingibjorg Gudmundsdottir, Owner and General Manager of DMC Incentive Travel Iceland. “Since 2000 we have gradually built up our company in an organic manner, first by servicing small groups and later by gradually enlarging the projects up to ones that have involved several thousand participants. We look forward to working with AlliedPRA and servicing clients in our beautiful destination.”

AlliedPRA consistently offers comprehensive and customized DMC solutions to corporate, incentive and association planners based in vast locations around the world. In 2014, AlliedPRA plans to further expand the number of locations it offers clients, both through new partnerships with select independently owned DMC’s and by opening up new wholly owned subsidiary offices.

Founded in 1981, AlliedPRA is a leading global destination management and event planning company with a reach in over 100 destinations worldwide, serving some of the most respected companies in every major industry sector. For information on the complete portfolio of international destination management services, please send an email to or simply visit

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­AlliedPRA’s European destinations are France, Italy, Monaco, Scotland, Spain, Portugal and the United Kingdom. AlliedPRA USA’s destinations are served by wholly-owned and franchise operations in Arizona, Atlanta, Austin, Chicago, Dallas/Fort Worth, Hawai’i, Las Vegas, Los Angeles, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego, Santa Barbara, South Florida and Washington, D.C.

Partnering with AlliedPRA connects clients to global partners who specialize in tailoring destinations needs while adhering to the same quality standards found in each AlliedPRA location. Destinations served by Cantrav Destination Management Services include Alaska, Banff, Vancouver and Whistler. The mountain resorts in the US are covered by Destination Services Colorado. Latin America destinations are serviced by IVI Destination Management in Argentina, Brazil, Chile, Columbia, Costa Rica, Dominican Republic, Guatemala, Mexico, and Panama. Finally, AlliedPRA’s latest partner in Iceland is headed up by DMC Incentive Travel Iceland.


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Michelle Kennedy
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+1 949.547.2953