AlliedPRA Forms Strategic Partnership with KeyCall France

keyDEFSFAlliedPRA Inc., a global leader in the destination management company (DMC) sector, announces today a new strategic partnership with KeyCall France, an independent destination management company, based in Paris, France and headed by former AlliedPRA Managing Director, Karine Berberian. According to Denise Dornfeld, Chairperson of AlliedPRA “we are beyond thrilled to reignite our partnership with Karine and KeyCall France, a trusted partner and exceptional destination professional bringing the best programs to life in the City of Light. As part of our business strategy shift this time last year, we moved our company-owned model to a strategic partner model and there’s no better partner than Karine in France and specifically in Paris and surrounding destinations.” KeyCall France, which is independently owned, will benefit from greater international exposure, new sales channels and the resources of AlliedPRA’s global sales team and network of offices. AlliedPRA in turn expects to benefit from the KeyCall France’s strong client relationships, while allowing AlliedPRA’s Global Sales Team to entrust its client programs to a well-qualified and professional destination management expert.

Karine BerberianFor over 20 years, Berberian has delivered, high-quality, customized and creative meetings, incentive programs and events across France, offering clients the benefits of extensive resources and in-depth local knowledge for the MICE industry. Focusing on building strong client relationships through a single-point-of-contact, KeyCall France ensures the highest satisfaction through a specialized model of personalized service. The KeyCall France range of DMC services includes accommodations, onsite services, activities, tours, dine arounds, entertainment, event coordination, audio visual assistance, transportation and logistics management and more.

“AlliedPRA is highly selective in its choice of strategic partners. Whilst we intend to be able to offer our clients ever more destinations, we will only partner with other DMCs, such as KeyCall France, who share our values and quality control excellence” shared Dornfeld. “We look forward to a successful partnership with Karine and KeyCall France.”

“For KeyCall France, the partnership with my former colleagues in AlliedPRA gives a direct connection to AlliedPRA’s impressive client base and considerable sales resources to showcase all France has to offer for meeting and incentive programs” shared Berberian. “During my career, I have sought to respond quickly to changes in the market place and changes in the needs of clients. KeyCall France is well-positioned to bring value and innovative program designs for excursions in and around Paris. I look forward to partnering with AlliedPRA and working with new, current and former clients in the US and Europe.”

AlliedPRA consistently offers comprehensive and customized DMC solutions to corporate, incentive and association planners. Founded in 1981, AlliedPRA is a leading destination management and event planning company with a reach in over 100 destinations, serving some of the most respected companies in every major industry sector. For information on the complete portfolio of destination management services, please email: or simply visit

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AlliedPRA Coverage

AlliedPRA destinations are served by wholly-owned and franchise operations in Arizona, Atlanta, Austin, Chicago, Dallas/Fort Worth, Hawaii, Las Vegas, Los Angeles, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego, Santa Barbara, South Florida and Washington, D.C.

Partnering with AlliedPRA connects clients to global partners who specialize in tailoring destinations needs while adhering to the same quality standards found in each AlliedPRA location. Additional global locations are serviced by our strategic partners in Africa, Asia, Europe, North America and Latin America through Cantrav Destination Management Services, Destination Services Colorado, IVI DMC2, DMC Incentive Travel Iceland, KeyCall France and