CHICAGO, IL. April 4, 2018 – AlliedPRA, Inc. a leading event management and solutions firm in the business events industry, is pleased to announce the company is relocating its headquarters from San Diego, CA to Chicago, IL, effective immediately, according to Tony Lorenz, Chief Executive Officer, AlliedPRA, Inc. The move is one significant element of the overall growth strategy which includes the addition of leaders in key management positions to align with the strategic plans.
AlliedPRA has been on a solid growth trajectory, having acquired market DMC leaders most recently in Nashville with Destination Nashville, as well as Briggs in New York, and DSC in the Rocky Mountain region. Over the past two years, the company has more than doubled in size and market share. With more than half of its clients in the Central and Eastern time zones and in an effort to better serve clients, AlliedPRA team members, and the growth strategy, the move to Chicago is necessary as the company’s new central footprint in North America.
In addition to the relocation plans, AlliedPRA has recently recruited several key functional leaders to the Management Team in the areas of Finance, Operations, Human Resources, Sales & Marketing. The most recent addition is Sara Talsma, Vice President, People for AlliedPRA bringing nearly two decades of strategic Human Resources leadership experience, along with an arsenal of professional accomplishments. She will provide executive HR leadership and employee engagement strategies to the team. Tiscia Eicher, Senior Vice President, Marketing also joined the Management Team, to drive AlliedPRA’s brand strategy, grow awareness of the brand and create long-term value, while elevating marketing’s impact on AlliedPRA’s overall business success. Mike Fiber, Chief Operating Officer joined the team in December and leads all operating businesses across AlliedPRA, including 27 wholly-owned and franchise locations in North America. Susan Sell, Chief Financial Officer rounds out the Management Team additions having joined in late 2017. She leads the company’s finance practice, helping expedite change management as the company grows rapidly, while collaborating on strategic planning with the Management Team.
“It’s an exciting time at this moment in the long history of this incredible business,” shared Lorenz. “AlliedPRA has taken an aggressive, strategic approach to redefining the sector we lead. This relocation to Chicago, management team buildout and other recent significant business moves at AlliedPRA will help us re-shape how we contribute to the broader business community and redefine the value we bring to clients. By moving beyond traditional service models, crafting key partnerships and driving other positive change, AlliedPRA is moving from a trusted service provider to a key strategic partner with many of the world’s most respected brands.”
The new AlliedPRA headquarters can be found in the heart of the city at One North LaSalle, Chicago, IL.
Founded in 1981, AlliedPRA is a leading event management and solutions firm in the North America, serving many of the most respected brands in every major industry sector.
AlliedPRA destinations are served by full service teams in Arizona, Atlanta, Austin, Chicago, Colorado Springs, Dallas/Fort Worth, Denver, Hawaii, Jackson Hole, Lake Tahoe, Las Vegas, Los Angeles, Nashville, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego, Santa Barbara, South Florida, Utah, Vail/Beaver Creek, and Washington, D.C.
AlliedPRA also connects clients with global partners who specialize in tailoring destinations needs while adhering to the same quality standards as AlliedPRA. Additional global locations are serviced by our strategic partners in Africa, Asia, Canada, Europe, and Latin America through 2B UK, Cantrav, IVI DMC2, DMC Incentive Travel Iceland, KeyCall France and venuesworld.com.