NEW YORK — September 27, 2012 – AlliedPRA New York, a global leader in the destination management company (DMC) sector, was honored with a Site Crystal Award for Powerful Partnerships – Most Effective Team Effort at Producing an Incentive Program or Event at the Crystal Awards Ceremony during the Site International Conference in Beijing, China. AlliedPRA and its partner, W&O Event Management, collaborated to produce an amazing and memorable motivational experience for the UK division of a luxury automotive brand. The “Luxury Vehicle Principal Incentive” program was designed to inspire Centre Principals to exceed sales goals and earn a trip on the Principal Incentive trip to New York City. The best of NYC was showcased to align with the client’s brand theme of “Create Amazing” and embodied the client’s values of innovation, luxury and customer service. AlliedPRA and its partners exceeded the client’s objectives to deliver a motivational experience to inspire brand loyalty and sales results.
The incentive program objective was to produce an exceptional experience that would shatter the expectations of well-traveled luxury car sales dealers and top executives. Hitting on several New York classics, the incentive program coordinated VIP airport transfers via helicopter to their hotel with views of the classic “big apple” skyline, a customized exclusive experience at Saks Fifth Avenue, a sampling of artisan-crafted goods at Chelsea Market, a behind the scenes Broadway evening and a farewell dinner at a private penthouse. The team carried out all the events with unprecedented services and exclusive access, making each one truly a unique experience.
“Despite the fact that almost every participant had been to NYC before, we were able to create a trip so extraordinary that, for the participants, it was like seeing New York for the first time,” commented Chelsie Caruso, Program Manager for AlliedPRA New York. “The collaborative team effort resulted in an incredible incentive trip that motivated attendees to strive for their best work and feel truly valued by their company.”
“Teamwork was essential to executing this complex incentive program,” shared Patrick Sullivan, president of AlliedPRA New York. It required unparalleled communication and attentiveness to detail to ensure that this trip remained at a VIP level, every step of the way, no matter what the circumstances. Our team is dedicated to finding those unique opportunities to experience the best New York City has to offer and this was a true example of our commitment to delivering one-of-a-kind experiences . I’m very proud of the AlliedPRA team and congratulate the entire staff on another job well-done.”
Incentive campaigns and special/motivational events of promotion campaigns held between May 2011 through May 2012 were eligible. Entries were evaluated by an independent panel of judges in the areas of return on investment, creativity and mechanics. Site honored ten companies, worldwide, as 2012 Crystal Award Recognition Program winners at the Crystal Awards Ceremony during the Site International Conference in Beijing, China. Since 1980, the Crystal Awards Recognition Program, has honored the top tier of world-class organizations that excel in designing unique motivational travel experiences that deliver measurable results for their clients. The Crystal Award serves as a benchmark for industry programs and is regarded as the highest honor in the motivational events and incentive travel industry.
“The Site Crystal Awards are among the most prestigious forms of recognition in the motivational events and incentive travel industry, “ shared Alejandro Verzoub, Site President 2012. “The Awards shine a light not only on the outstanding organizations that win them, but also on the innovative ways they create unforgettable experiences to help companies maximize human potential and realize tangible business results.”
The Crystal Award Program is sponsored by IMEX, a worldwide exhibition for incentive travel, meetings and events. Incentive campaigns and special/motivational events of promotion campaigns held between 1 May 2011 and 1 May 2012 were eligible. Entries were evaluated by an independent panel of judges in the areas of return on investment, creativity and mechanics.
Founded in 1981, AlliedPRA, along with its strategic partners, is a leading global destination management and event planning company with a world-wide span across three continents, seven countries and over 100 event destinations, serving an impressive array of clientele, representing every major industry and market segment. AlliedPRA offers a full-range of destination management services from event planning, transportation management, tours, teambuilding activities, site selection, product launches, on-site services and more. For information on the complete portfolio of international destination management services, please contact +1 800.797.9471 or visit www.alliedpra.com.
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AlliedPRA American destinations, include wholly-owned and franchise operations throughout North America with offices located in Arizona, Atlanta, Austin, Chicago, Dallas/Fort Worth, Las Vegas, Los Angeles, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego, Santa Barbara, and South Florida. AlliedPRA European destinations include France, Italy, Monaco, Spain, and the United Kingdom. AlliedPRA Arabian destinations include Abu Dhabi, Dubai and Oman.