AlliedPRA Northern California Expands Operations in Napa & Sonoma Wine Country

NC2 med size
SAN FRANCISCO – April 10, 2014 – AlliedPRA Inc., a global leader in the destination management company (DMC) sector, announces today that the AlliedPRA Northern California operations are expanding their presence in the wine country of Napa and Sonoma, according to Liz Keyser, CMP, DMCP, Principal of AlliedPRA Northern California & AlliedPRA Hawaii.  In addition, Sales Representative, Ashley Mauritson, joined the team to focus directly on driving business development in the region, hotel outreach and assisting with site inspections and operations as needed.

The AlliedPRA Northern California team is no stranger to the wine country, however with Mauritson on board the office now has a dedicated resource who resides in Sonoma year round and is a native to the region. The AlliedPRA Northern California team has operated award-winning programs in Wine Country since 2005 featuring intimate board retreats with VIP wine tours and exclusive dinners to large programs for groups up to 500 people attending an annual sales meeting.  The team has great working relationships with the wineries, as well as venues of all sizes with various price points, allowing them to offer exclusive options to groups based on its relationships with the local suppliers. From a dinner in a vineyard, a meet and greet with a wine maker, a behind-the scene production tour or a wine blending seminar, AlliedPRA Northern California has Wine Country covered.

As a Sonoma County native, Mauritson is a local expert with an enthusiasm for discovering the best new venues and exciting activity options. After graduating from college she returned to the Bay Area to begin a career in Event Planning with AlliedPRA. For over three years she managed corporate events, incentive trips, shuttles and tour programs ranging from 20-30,000 attendees and a vast range of budgets. She returned to her home in Healdsburg to manage hospitality programs for her family’s winery. She has now rejoined the AlliedPRA Northern California team, as the Wine Country Representative, bringing a local perspective to programs and events.

“We are so pleased to have Ashley on our team, being a native from the Wine Country area where we are experiencing tremendous growth in our DMC offerings,” shared Keyser. “Recognized as one of the Great Wine Capitals of the World, Napa offers a destination like no other with its rolling hills of vineyards featuring some 120 wineries to the plethora of dining choices for the most discerning of food critics. Our team is continuously working on our wine country offerings to ensure our programs meet and exceed every client need. We look forward to much success as we expand our reach and depth in this region.”

For more information on the award-winning DMC services provided by the AlliedPRA Northern California team, please contact the office directly at +1.415.397.6300. For over four decades, AlliedPRA has lead the global destination management and event planning industry with a reach across three continents, eight countries and over 100 destinations, serving some of the most respected companies in every major industry sector. For information on the complete portfolio of international destination management services, please email: globalsales@alliedpra, or visit or call 1.800.797.9471.

Follow AlliedPRA Destination Management at or any of the following social media sites: Twitter at!alliedpra, Facebook at and on LinkedIn under AlliedPRA groups or follow the links below.

AlliedPRA Coverage

AlliedPRA US destinations, include wholly-owned and franchise operations throughout North America with offices located in Arizona, Atlanta, Austin, Chicago, Dallas/Fort Worth, Hawaii, Las Vegas, Los Angeles, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego,  Santa Barbara, and South Florida. ­AlliedPRA’s European destinations are France, Italy, Monaco, Spain, Portugal and the United Kingdom. AlliedPRA’s Middle Eastern destination is located in Dubai.