AlliedPRA Northern California Receives Coveted Aimia Passion for Excellence Award

AlliedPRA Northern California Among 18 Partners Recognized for Ingenuity, Service and Commitment to Excellence

SAN DIEGO, Calif., April 4, 2017 – AlliedPRA Inc., a global leader in the destination management company (DMC) sector, is pleased to announce the AlliedPRA Northern California office received the Aimia Passion for Excellence Award, according to Tony Lorenz, CMM, Chief Executive Officer. Aimia’s Channel and Employee Loyalty division recognized 18 partner organizations out of 2,650+ partners who have proven a true Passion for Excellence, recognizing hospitality partners in meetings, events, incentives, hospitality, destination management companies and airlines who stand out among industry peers. To be considered for this distinction, event partners need to exceed expectations in working with all Aimia teams on the following criteria: purchasing, planning, program delivery and creativity – all elements required for successful program operations. Award winners are invited to Aimia’s US headquarters in Minneapolis for a special recognition event and are permanently included on Aimia’s list of past winners.

“To be recognized for outstanding service delivery by Aimia is a remarkable accomplishment,” commented Lorenz. “AlliedPRA Northern California sets the standard for being a true leader within our industry and, having earned this highly-coveted award is a testament to their commitment to high service standards and is displayed in their accomplishments.”

Our team at AlliedPRA Northern California prides itself on offering unparalleled service, with a keen focus on our clients’ needs,” shared Liz Keyser, Principal and Owner, AlliedPRA Northern California. “We listen to our clients and provide honest, creative and knowledgeable feedback, ideas and concepts, while maintaining a genuine desire to be a true partner. The Aimia Passion for Excellence award requires one of the most rigorous evaluation processes in the industry and I’m proud of my team and honored to receive this prestigious award.”

“As a global leader in end-to-end design and delivery of meetings, conferences, incentives and events for some of the world’s most visible brands, Aimia collaborates with dependable partners for event execution for our clients,” said Kurt Paben, President of U.S. Channel and Employee Loyalty, Aimia. “Each year for the past 26 years, Aimia has recognized exceptional event partners who stand out among industry peers. AlliedPRA Northern California has exceeded our expectations and we are pleased to recognize the team as an exceptional partner.”

Aimia Inc. is a data-driven marketing and loyalty analytics company, providing clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both clients and consumers.



Follow AlliedPRA on its blog site or any of the following social media sites: Twitter at!alliedpra, Facebook at and on LinkedIn under AlliedPRA groups or follow the links below.

Founded in 1981, AlliedPRA, the market leading event management and solutions company in the US, with a reach in over 100 destinations, serving many of the most respected brands in every major industry sector. For information on the complete portfolio of services, please email: or visit

 About Aimia

Passion for Excellence defines Aimia’s expectations for service excellence from its partners. In recognizing the best of the best, the Passion for Excellence program not only develops strong business relationships, it also provides a method to continually enhance those relationships through solid feedback against specific criteria. Aimia’s best partners embrace the challenge to demonstrate their effectiveness and use Passion for Excellence as a platform for continuous improvement.

AlliedPRA Coverage

AlliedPRA destinations are served by wholly-owned and franchise operations in Arizona, Atlanta, Austin, Chicago, , Dallas/Fort Worth, Denver, Hawaii, Lake Tahoe, Las Vegas, Los Angeles, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego, Santa Barbara, South Florida, and Washington, D.C. DSC, an AlliedPRA company, serves the Aspen, Beaver Creek, Colorado Springs, Denver, Jackson Hole, Lake Tahoe, Park City, Salt Lake City, and Vail destinations.

AlliedPRA also connects clients to global partners who specialize in tailoring destinations needs while adhering to the same quality standards found in each location. Additional global locations are serviced by our strategic partners in Africa, Asia, Europe, North America and Latin America through 2B UK, Cantrav Destination Management Services, IVI DMC2, DMC Incentive Travel Iceland, KeyCall France and