AlliedPRA Revamps Management Team in EMEA Markets, Strategically Positioning Experienced Team for Continued Growth

LONDON – April 10, 2013 – AlliedPRA, Inc. a global leader in the destination management company (DMC) sector, has made a series of management changes to drive further growth in a number of its strategically-focused markets in the EMEA region, with internal promotions and new additions to the team in recent months. These positive developments are aimed at showcasing the strength in the AlliedPRA EMEA operations and unique skill-set through the combined experience the team provides its valued clients. The progress made over the last few months, positions the exceptionally strong and experienced AlliedPRA EMEA team for unmatched client-focused service delivery, while complementing the existing sales and operational expertise.

These are exciting times for AlliedPRA in the EMEA region as the company refreshes its management team putting in place the highest standards of ethics and integrity in its business operations with the following management announcements:

Taking on a much broader role within the AlliedPRA EMEA market, Maxine MacPherson has been promoted to Regional Head of Global Sales in the EMEA region and she will take charge of a team of six Global Sales Managers and Global Sales Agents, with plans to expand the team within the next month. MacPherson shared her views on the positive changes by stating: “It’s an exciting time as we continue to roll out the group strategy, which focuses on growth and client performance. We have implemented a culture in the entire team which nurtures the highest standards of integrity that you will find anywhere in the DMC industry, which is something we are proud of and that we know our clients search for in this sector.”

Miek Egberts, CMP CMM has been appointed Managing Director of AlliedPRA Monaco. Egberts brings nearly 20 years of experience in the hospitality industry managing multi-cultural environments with an outstanding record of achievement in the MICE industry. She offers an extensive knowledge of Monaco, The French Riviera, Provence and other international destinations, supplying a broad service range for the US and European market. Her career spans the MICE industry in hotels, DMC, motivational events and incentive travel, to the various segments of the market from leisure to corporate and private events, sourcing strengths across an expansive product mix with attention to CSR and sustainability.

The AlliedPRA France office continues it record of solid strength under the incredibly experience leadership of Karine Berberian who has been with AlliedPRA for over 21 successful years, while the AlliedPRA UK office is lead by Leigh Butterfield. With over 15 years of experience in the events, incentive and conference sector, following stints at Euro RSCG Skybridge and FinishingTouch Events, Butterfield is keenly focused on the latest developments and trends in the region.

AlliedPRA Italy is led by Riccardo Vannetti who comes with a strong background of Incentive travel, event management, as well as marketing and communications. Vannetti has a proven track record in developing creative client solutions and providing attentive customer service. As managing director of AlliedPRA Italy, Vannetti is responsible for all day to day business, as well as developing and executing the group’s growth plans in Italy.

Returning to AlliedPRA is Sean Reeves, who previously served in operations within AlliedPRA UK and brings his vast operational experience to complement the existing teams sales efforts. Reeves serves as Director of Operations at AlliedPRA Arabia. Distinguishing himself by his excellent organizational skills and outstanding customer service, Reeves has the ability to plan and deliver the most complex of programs for clients and is highly respected by many of the group’s clients.

The AlliedPRA Spain office is now led by Natalia Casajuana who has been promoted to Managing Director after eight years as one of the EMEA group’s strongest local Sales Managers and brings over 15 years of experience in the MICE industry. In the short time since her promotion, she has expanded the destination offerings and is fully operational across the entire region, including the Balearics.

“AlliedPRA continues to execute an aggressive, strategic growth plan with an ardent company goal to provide the highest quality of professional services to our clients aimed at meeting the growing global demands,” shared Robert Patterson, Chief Operating and Financial Officer. “The management shift reinforces the great financial health AlliedPRA has experienced the last few years with zero external debts and the full support of its investor backers. As we expand our market share, adding new destinations in the coming months, the team members are welcome additions to our existing highly-talented and motivated staff and further positions the company as the go-to DMC for unparalleled global destination services.”

AlliedPRA is currently expanding its sales force, searching for the best global sales managers in the US to sell AlliedPRA EMEA destinations. For more information on the opportunities available at the award-winning destination management company, please visit

Founded in 1981, AlliedPRA is the leading global destination management and event planning company with a reach across three continents, 7 countries and over 100 destinations, serving the most respected companies in every major business sector. AlliedPRA offers a full-range of destination management services including event planning, transportation management, tours, teambuilding activities, site selection, product launches and on-site services. For information on the complete portfolio of international destination management services, please contact +44 (0) 1784 224219 or visit

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AlliedPRA Coverage:
AlliedPRA European destinations include France, Italy, Monaco, Spain, and the United Kingdom. AlliedPRA Arabian destinations include, Abu Dhabi and Dubai. AlliedPRA US destinations, include wholly-owned and franchise operations throughout North America with offices located in Arizona, Atlanta, Austin, Chicago, Dallas/Fort Worth, Las Vegas, Los Angeles, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego, Santa Barbara, and South Florida.