AlliedPRA, Welcomes Australia MICE Group to Los Angeles

LOS ANGELES, Calif., November, 2013 – Following on from IMEX America, International DMC AlliedPRA together with the Los Angeles Tourism & Convention Board provided eight influential Australian MICE practitioners with an introduction to LA. Based at the Intercontinental Century City, the educational program showcased the different precincts of LA taking in Beverly Hills, Hollywood, Santa Monica, Malibu & Downtown LA.

Highlights included back lot tours of Warner Bros and Paramount Studios, Lunch at the ultra-cool W Hollywood, touring music greats at The Grammy Museum, dinner from Wolfgang Puck Catering in the legendary Conga Room at LA Live, getting up close and personal with NASA Space Shuttle Endeavour at the California Science Center, followed by a change of scenery in the exclusive celebrity enclave of Malibu after some Santa Monica pier fun left the group with wide grins and gripping oversized soft toys!

LA has long been home to all that glitters and the city was certainly shining during the trip. The MICE famil program, the first of its kind, was a great success with participants providing great feedback on both the city and the unique enhancements for incentive groups as well as the broad capacity to handle an event of any size.

AlliedPRA is represented in Australia & New Zealand by PillowMINT.

One of the most recognized and notable international destination management companies, AlliedPRA offers clients the same unsurpassed quality independent of which AlliedPRA office they do business with. AlliedPRA offices provide a full range of destination management services ranging from unique special events to complex transportation solutions, team building programs, sightseeing tours, meetings, incentives, conventions, and events.
Founded in 1981, AlliedPRA is a leading global destination management and event planning company with a reach across three continents, 7 countries and over 100 destinations, serving the most respected companies in every major industry sector. For information on the complete portfolio of international destination management services, please email: globalsales@alliedpra, or visit

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AlliedPRA Coverage:
AlliedPRA’s European destinations are France, Italy, Monaco, Spain, Portugal and the United Kingdom. AlliedPRA’s Middle Eastern destination is located in Dubai. AlliedPRA USA’s destinations are served by wholly-owned and franchise operations in Arizona, Atlanta, Austin, Chicago, Dallas/Fort Worth, Las Vegas, Los Angeles, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego, Santa Barbara, and South Florida.