DMC Big Hitters Join AlliedPRA Italy Team

LONDON, February 26, 2014 – Robert Patterson, Chief Financial & Operating Officer of AlliedPRA Inc., a global leader in the destination management company (DMC) sector, announces today the arrival in AlliedPRA Italy of two well-known DMC professionals with vast in-depth destination experience, a further enhancement to an already strong and highly experienced team.   Heather Williams is the new Managing Director of AlliedPRA Italy and Francesca Falcini is serving as Senior Project Manager. The expansion of AlliedPRA Italy’s operations team reflects the growing demand for destination services in Italy for both existing and new clients. In their new roles, Heather Williams and Francesca Falcini are responsible for all day to day service program delivery, as well as developing and executing the group’s growth plans in Italy.

Heather Williams has lived and worked in Italy for over 30 years. She served in senior positions at other DMC businesses, operating from Florence, Venice, Milan and Rome. She joins AlliedPRA Italy from Carlson Wagonlit Travel (CWT) Italy, where she led their in-house DMC operations. Prior to CWT, she served as DMC Director for Newtours. A respected leader in the Italian DMC industry, she is well-known to clients in the United Kingdom, the United States and other leading DMC source markets. Francesca Falcini is widely regarded as one of the most respected and experienced DMC managers in Italy. Distinguishing herself by her excellent organizational skills, peerless product knowledge and outstanding client service, Francesca Falcini has the ability to plan and deliver complex of programs for clients.

“AlliedPRA is committed to recruiting and retaining the leading DMC professionals in each of its destinations and as an expanding and financially robust group has had significant success in achieving this. The policy is consistent with the group’s commitment to providing clients with the highest quality of service in each of its destinations and meeting the changing needs of clients” shared Robert Patterson, Chief Operating and Financial Officer.  Heather and Francesca are welcome additions to the AlliedPRA team and their recruitment further positions AlliedPRA Italy  as the go-to DMC for destination management services in Italy.”

AlliedPRA consistently offers comprehensive and customized DMC solutions to corporate, incentive and association planners based in many locations around the world. In 2014, AlliedPRA plans to further expand the number of locations it can offer its clients, both through new partnerships with select independently owned DMCs and by opening up new wholly owned subsidiary offices.

For over four decades, AlliedPRA has lead the global destination management and event planning industry with a reach across three continents, seven countries and over 100 destinations, serving some of the most respected companies in every major industry sector. For information on the complete portfolio of international destination management services, please email: globalsales@alliedpra, or visit or call 1.800.797.9471.

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­AlliedPRA’s European destinations are France, Italy, Monaco, Spain, Portugal and the United Kingdom. AlliedPRA’s Middle Eastern destination is located in Dubai. AlliedPRA USA’s destinations are served by wholly-owned and franchise operations in Arizona, Atlanta, Austin, Chicago, Dallas/Fort Worth, Hawaii, Las Vegas, Los Angeles, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego,  Santa Barbara, and South Florida.

Media Contact:

Michelle Kennedy

M: +1-949-547-2953