European Sales Leader, Miek Egberts Joins AlliedPRA Destination Management

LONDON — July 10, 2012 – AlliedPRA, Inc., a global leader in the destination management company (DMC) sector, announces today European sales veteran, Miek Egberts, CMP, CMM joined the AlliedPRA Global Sales team as the new Global Sales Manager covering the DMC market in Italy and the Benelux region encompassing Belgium, the Netherlands and Luxembourg of Northwestern Europe for agent and corporate event planners.

Egberts brings nearly 20 years of sales experience in the hospitality industry managing a multi-cultural environment with an outstanding record of achievement in the MICE industry. She offers an extensive knowledge of Italy and other international destinations, supplying a broad service range for the US and European market. Her career spans the tourism industry in hotels, venues, and motivation travel agencies, to the various segments of the market from leisure to corporate and private events, sourcing strengths across an expansive product mix. She most recently served as a managing director for an entertainment and event marketing company based in Florence, in addition to account management for Starwood and SAS hotels. In her new role, Egberts will lead the sales efforts in the Italian and Benelux market, driving sales growth and business expansion among key accounts, while looking for opportunities to develop additional market share in the region.

“Miek’s extensive industry experience, coupled with her strong sales background is a solid fit for our global sales team, as we continue our expansion across the EU market, building a strong presence as the go-to DMC partner ,” shared Alan Smith, Vice President of AlliedPRA Global Sales. “She is focused on building long-term clients relationships that uniquely meet client’s goals and objectives and her successful sales record clearly displays the results. We look forward to a successful partnership with Miek and welcome her to the AlliedPRA sales team.”

Egberts received both her Certified Meetings Management and Certified Meeting Professional designation, and has been a member of the Society of Incentive and Travel Executives (SITE) since 2001, serving as the Chair of the Education Committee of the SITE EMEA forum Berlin 2012, as well as the President of SITE Italy. In addition, she has served as a member of Green Meeting Industry Council (GMIC) since 2009.

Founded in 1981, AlliedPRA, along with its strategic partners, is the leading global destination management and event planning company with a world-wide span across three continents, 7 countries and over 60 event destinations, serving an impressive array of clientele, representing every major industry and market segment. AlliedPRA offers a full-range of destination management services from event planning, transportation management, tours, teambuilding activities, site selection, product launches, on-site services and more. For information on the complete portfolio of international destination management services, please contact +1 800.797.9471 or visit

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AlliedPRA Coverage:
AlliedPRA European destinations include France, Italy, Monaco, Spain, and the United Kingdom. AlliedPRA Arabian destinations include, Abu Dhabi, Dubai and Oman. AlliedPRA US destinations, include wholly-owned and franchise operations throughout North America with offices located in Arizona, Atlanta, Austin, Chicago, Dallas/Fort Worth, Las Vegas, Los Angeles, New England, New Orleans, New York, Northern California, Orange County, Orlando, Palm Springs, San Antonio, San Diego, Santa Barbara, and South Florida.