AlliedPRA, Inc., a leader in the meetings and events industry, announces Robyn Efurd, CMP, has been named Director of Operations, overseeing the AlliedPRA Palm Springs and San Diego locations, effective immediately, according to Annette Gregg, CMM, MBA, Vice President, West, AlliedPRA, Inc. As part of the Southern California Operations Team, Efurd is responsible for overseeing planning, development, implementation and client interactions, as well as managing various operations teams in two AlliedPRA destinations. In addition, Efurd will manage the preferred supplier relationships and overall logistics of all AlliedPRA programs in the Palm Springs and San Diego destinations.
Efurd brings to AlliedPRA a strong background in logistics and event planning across many facets of the global meetings and events industry. In her previous positions with AlliedPRA she served in operations management roles, ensuring franchise standards were upheld during program execution, in addition to training new franchise offices on standards and procedures. Most recently she was the Director of Events for Vistage Worldwide and served as an integral member of the company-wide growth strategy team focusing on higher-value events and programs.
“We are thrilled to welcome Robyn back to the AlliedPRA family in a role that is an ideal fit considering her strong leadership skill set and fine-tuned logistical experience,” shared Gregg. “Robyn’s keen understanding of franchise operations combined with an innate ability to anticipate and respond to every type of client need is a tremendous asset to our team. We wish her much success in her new director role and support her efforts to continue to deliver the outstanding service our clients have come to expect in two key destinations.”
Efurd is an active member of Meeting Professionals International (MPI) and has served as a speaker for HSMAI meetings. She is a graduate of the Dale Carnegie Training Course and the recipient of several industry-related awards in recognition of her outstanding service delivery methods. In addition, she planned and operated the 1st runner up Program for Best Incentive Trip or Meeting by BizBash’s Event Style Awards.
Founded in 1981, AlliedPRA is a leading event management and solutions company with a reach in over 100 destinations, serving some of the most respected companies in every major industry sector. For information on the complete portfolio of AlliedPRA destination management services, contact the award-winning Global Sales team at GlobalSales@AlliedPRA.com or simply visit www.alliedpra.com.